AOK& Co logo

Note to Self /

Open to ideas

Ever been in a room where everyone is told to “come up with ideas” or “get creative”? Clock ticking. Blank page. Pressure mounting.

It’s probably the worst conditions to ideate. Ideas rarely arrive on command.

They’re more like a chemical reaction—when insights and inspiration collide with enough energy to spark something new.

With practice and preparation you can create the conditions for collisions.

Keep your eyes up and your ear to the ground.
Look over the fence and under the rocks.
Start conversations, ask questions, listen more than you talk.
Learn about things you didn’t think you’d be interested in.
Do the things you wouldn’t usually do.

Always curious.
Always collecting.
Always open to ideas.

Design Never Sleeps Graphic
Scroll up button

Read more INSIGHTS